Effective marketing is about attracting the buyers, creating opportunities, and then presenting your property in its best light. Too often we see marketing that is recklessly produced and poorly distributed with little or no regard to its effectiveness. We’ll be the first to admit that in this ever-changing environment it is challenging to determine what marketing is successful and what is not useful. Your commissions are our marketing budget and we are determined to use every dollar for the most current technologies and effective marketing money can buy. Our clients can be confident that we wisely and artistically use the space in real estate print publications and on websites to focus on your property.
Realtors® are good at what they do: real estate. As a focused and local company, we are sensitive to the fact that in most companies marketing is a department crucial to the company’s success in selling their products and services. This is why we push ourselves to better our marketing skills. We work in sophisticated applications such as In Design, Illustrator, and Photoshop to ensure that what we produce is polished, aesthetically pleasing, and effective. Too many words and cluttered photos do more to detract from your home than promote its worth. We also retain a sophisticated Web Developer and a talented Web Designer.
Print Marketing
Our high quality flyers, MLS listing documents, postcards, booklets, brochures, specialty promotional pieces, and custom ads represent our continued commitment to print promotion. There are hundreds of publications available to Realtors® in which to advertise a property.
The trick: figuring out which publications are most effective. For example, in our area it is imperative for properties to be exposed in the Yamhill County Real Estate Guide. We think you need to be there when our many visitors to wine country are here without their computers!
Photography
You don’t get a second chance to make a striking first impression. A professional photograph dramatically increases the likelihood that a potential buyer will click through to view your full listing online and then virtually tour your home. We hire a professional photographer to beautifully capture your property.
We believe that your property should be marketed with photography that is professional, aesthetically pleasing, and true to reality. We have witnessed as we show other homes with our buyers that there are also dangers of an agent artificially doctoring a photo and having the buyer’s first impression be a great disappointment! There is no recovery from that. The buyer is angry and your property is indelibly stigmatized. Professional should not mean dishonest.
